Getting Your Site To The Top; An Introduction To SEO
If you have a website then you will most likely have figured out that the best way to get people to visit your site is to have people finding it through a Google search for which your website ranks number one. This isnt all that easy however because any search term that there are any number of genuine searches for is full of competition, even from people who dont offer that particular service, they just want the traffic so that they will click on one of the ads on their site pointing to someone else that offers the service. There is a lot of competition for any search term and so you have to know how to beat it.
So what is the best way to get to the top of the search engine results? Well, there is no definite answer to that question as the developers who are in charge of Googles algorithm play their cards very close to their chest so to speak. However, due to trial and error over the years and a very handy blog from Googles unofficial spokesperson Matt Cutts, we can tell more or less what works and what doesnt.
There are over 100 on-page factors to take into account when designing your web pages to ensure that the search engines know what to rank them for, and these include the page title, repetition of keywords in the main page content (but obviously not to the point of keyword spam), alt text behind images, META tags etc. however there are far too many to cover in one article.
Backlinks are of course where the long-term challenge lies. These are links that point to your site and each link carries a certain amount of link juice depending on the value of the page the link is on and it is basically a matter of whoever has the most combined link juice from all of their backlinks will be first for a given search term.
The amount of link juice that a link will have depends on how Google values the page the link is from. Google PR is a number from 0 to 10 that quite accurately indicates the value that Google places on a given page and how much a link from that page will be worth. The higher the PR, the more link juice a link from that page will carry.
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