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Make Money With Your Website - 5 Easy Secrets

by Rich Trewheart

A properly designed web site leads your reader to do something. Depending on what that "something" is, determines the form and function of each web page. This article assumes you want your reader to buy a product. Even if you don't have a functioning web page now, or if you have one that needs to improve its sales conversion ratios, this article will give you 5 easy steps that will help you design your web pages and enjoy better performance. This article is a condensed version of a much longer report, that is available for free at my website.

1 - Make use of different colors and text styles. Using only black text and one graphic font will bore your readers. They just won't get excited about with what you're telling them. If they're not excited, they're not buying. By combining bright vibrant colors with various text sizes and font styles you will massively affect your readers. It makes the page easier to read and you can highlight the important information and subtly point the readers eyes to the sales points and the buy now button. Remember most people don't read a web page, they scan it. So make their scanning more effective by making your sales points the most interesting part of the page. Color and style will help you do that.

2 - Create incentives for people to buy. People love a deal and its a fact that on the internet, people expect to get things for free. The key to making a sale on the internet is to provide more value than people expect and give them a reason to buy today. Some marketers offer bonuses for buying today. Other successful marketers provide follow-up offers. There are many ways to create an incentive to buy. The internet is not some other universe, people respond to it the same way they respond to the daily special at a restaurant or a red tag sale at the appliance store. Not everyone buys, but you will have higher conversions if you give people a reason to buy today.

3 - Reassure your customer before and after they buy. Most people are naturally skeptical of something being offered for sale on the internet. They have heard about scam artists who take money and never provide the product, or the product is useless and they can't get a refund, etc. To be successful, you have to overcome this mistrust. There are several ways to do this. First - make it easy to find you. Have a "contact me" button and respond immediately if someone emails you (even an auto-response will do). Then do a human response within 24 hours or less. Don't delay. Every minute you delay builds your potential customers' mistrust and if they are in the market to buy something, your delay gives them an opportunity to buy it from someone else. Be sure to get testimonials from other customers, simple things like, "I bought this rhinestone dog collar for my poodle and now shes the prettiest dog on the block" signed by Suzy Customer, will break down barriers and create trust. Once a person buys, get the thank you email out to them right away

4 - Always seem familiar. In other words, on your web page try to use words, colors and phrases that seem like other successful marketers. Look at other big sites and try to mimic them. If you look like Amazon in feel, color and usability, people who are familiar with Amazon will be more comfortable buying from you, even though you're obviously not Amazon. Also use logos that people recognize. For example, give them the option of paying through Paypal or Google Checkout. These things will add credibility to your page and your offer.

5 - Testing, testing, testing is the key to success. There are so many subtle reasons that people buy from one and not another. We'll never understand them all. But we don't have to understand why, we just have to find out what makes people buy what we're offering. So test different background colors: Is orange better than blue? Send half your potential customers to the orange page and the other half to the blue. Does one page convert more sales? Keep it and try another background color like green. Do the same for font color and change the words too. Split test everything, it's the magic formula.

About the Author:

Increasing your internet sales is a never ending endeavor. Get my free report 25 Great Tips To Building High Converting Websites. It will expand on the ideas I have shared here and give you ideas that will astound you with their simplicity and sure-fire results. Youll drive your sales through the roof. The report 25 Great Tips To Building High Converting Websites is free. Get it now!

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