Converting Adword Traffic Into Sales... Appreciating the Role of the Sales Process to Your Success
Your ultimate goal when using Google AdWords is to turn visitors to your website into clients, customers, or buyers of your products and services.
Myth: The more visitors to your site, the more sales you will generate.
It is a proven fact that visitors will always become paying clients. Studies about e-commerce say that visitors who are viewing your website for the first time will not buy anything from your site. This is such a waste because one in every seven visitors are actually prepared to buy something.
Converting AdWord traffic into sales require an understanding of the sales process occurring online. You can keep your customer acquisitions expenses low and still increase your sales. This requires converting AdWord traffic into sales. Here are five steps on how to do this:
* Marketing - You have to address your visitors' need with your products and services. Google AdWords can help you find these customers and drive them to your site.
* Trust is a Must - Your website that uses Google AdWords campaign needs to talk-the-talk and walk-the-walk so that your visitors feel confident doing business with you. If you do not come across as being credible and trustworthy, then your client will shop elsewhere.
* Navigation - Structure your website so that people can easily navigate your site. Nothing fails in converting Adword traffic into sales than a site that is confusing to customers. Google Adwords will only add to your marketing costs without converting Adword traffic into sales.
* Presentation and Motivation - Presentation and motivation go hand-in-hand and are a vital part of e-commerce and Google AdWord traffic conversion. If your website is not aesthetically pleasing, then the chances are highly likely that your visitor will not be motivated to buy products and services from you.
* Closing the Sale - To help in closing a sale, you have to motivate customers to do something. You must also provide safe payment options and reasons why your visitors should buy your products or services.
About the Author:
Greg Cesar is a top Google Adwords expert. He can show you how to succeed with Adwords. If you want more traffic to your website then learn Google Adwords and download your free Google Adwords Guide here
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